About Prideful Wellness

Prideful Wellness is an organization built on the belief that self care is a radically necessary part of life for everybody, without exception. Avoiding highly-beneficial therapies and services because of fear and oppression is a common experience for diverse and under-represented communities. By being the example and leading the way in inclusion and equity in the self care field, our goal is to see that trend decline dramatically.

Founded by KJ Whitney, LMT

(They, Their, Them)

Prideful Wellness has been supporting its mission of safe and affirming LGBTQ self care by providing a variety of therapeutic services to folx in, and allies of, our community. KJ has been a Licensed Massage Therapist since 2002, a practicing Health & Wellness Coach since 2018, and is currently pursuing a degree in Holistic Health.

Self Care Without Judgement

At Prideful Wellness, we know how difficult it can be to find practitioners who are educated, affirming, and posess an in-depth awareness of the LGBTQ community through direct experience. We have worked to create an environment that encourages your input, respects your boundaries, and allows you to finally breathe a sigh of relief and relaxation knowing that you are welcomed as the person you truly are.

Body Positive Self Care Services

The body is capable of incredible things, and every body deserves to experience pain relief, anxiety reduction, and thoughtful touch without the worry of judgement or emotional distress. We are equipped to nurture bodies of all shapes, flesh tones, and genders (or no gender at all).

Breathe In a Sense of Belonging

We would love to welcome you into this space of safety and healing. Please feel free to browse our services, book an appointment, or head to our contact page if you would like to speak to us directly.


Want to better understand how you, your business or organization, and your environment are received by POC, LGBTQIA+ folx, and People of Size? Contact us about how we can help bridge the gaps. “Know better, do better” – Maya Angelou


Have a question? Want to schedule a session? Send us a message here...

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Call or Text

(720) 310-2822




2130 Mountain View Ave
Suite 205
Longmont, CO 80501

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